Founding Marketer
About the Role
WingMann is a purpose-driven dating platform focused on intentional dating, real conversations, and meaningful relationships.
As a Founding Marketer, you won’t just “run marketing” — you’ll help shape the brand, growth, and narrative from Day 1.
This is a 0 → 1 role, working directly with the founders to build not just a product, but a movement around modern relationships.
What you’ll do:
Own the brand voice, positioning, and storytelling
Build and run creative growth experiments across channels
Create high-performing campaigns, hooks, and narratives
Drive user acquisition focused on high-intent users (not vanity metrics)
Translate user psychology into content, community, and retention loops
Work closely with founders on product messaging and go-to-market
Build early ambassador, referral, and community-led growth programs
Identify cultural trends and turn them into shareable campaigns
What makes this role different:
You’re not executing — you’re building the marketing engine from scratch
Focus on depth, emotion, and real connection (not shallow growth hacks)
High ownership, ambiguity, and speed
Requirements
Core:
1+ year experience in marketing, growth, content, or brand strategy
Strong understanding of consumer psychology (especially social/dating)
Ability to create high-performing content or campaigns
Strong writing and storytelling skills
High ownership + execution mindset
Bonus:
Early-stage startup experience
Strong understanding of Gen Z / millennial behavior
Experience building communities or viral content
Ability to think in first principles, not templates