Brand Marketing Intern
About the Role
Marzi is India’s first-of-its-kind experience platform designed exclusively for active, financially independent seniors. Think of it as BookMyShow for a demographic that the mainstream tech world often overlooks.
This isn’t a desk-bound internship. You will be on the front lines of building an offline growth engine, engaging with retired professionals, Tier 1 alumni, and high-ranking former officials to bring them into a community built specifically for them. It’s a masterclass in community building and ground-up marketing for an early-stage startup.
What you’ll do
Identify and engage Marzi’s target audience through LinkedIn, community networks, and on-ground activations.
Drive high-intent app installs and event registrations using personalized referral tracking.
Assist in live event activations to observe and document user behavior firsthand.
Build and refine Ideal Customer Profiles (ICPs) based on real-world field interactions.
Maintain a detailed outreach log to track conversion metrics and channel effectiveness.
Requirements
Currently pursuing BA, BBA, BCom, or equivalent in Marketing, Branding, or Communications.
Based in Bangalore and comfortable with offline, independent outreach.
Strong communication skills and the ability to interact professionally with senior citizens. Nice to have:
An existing network of individuals aged 50+.
Previous experience in event management or field sales.